We build software people & agents love
miPlug is a small team designing and shipping bold, AI-first SW products — across consumer and B2B.
About miPlug
A studio for AI-first products.
miPlug is a small Helsinki-based product studio. We design, build and ship our own AI-first apps across consumer, wellbeing and B2B — from audio on demand to event discovery and emotional support.
Alongside our own portfolio, we partner with established companies to craft bespoke, private AI tooling tailored to their products, brand and workflows.
Discover
We obsess over real human problems and turn fuzzy ideas into sharp product bets.
UI & UX
We design for the agentic era — delivering service as software, not the other way around.
Ship
From zero to live in weeks, then iterate relentlessly with the people who use it.
Portfolio
Products we've shipped
Under validationJemaa
A conversation-based AI audio studio for personal podcasts, audiobooks and briefings.
Personal Audio on Demand.
On holdDlemma
A social opinion and decision-sharing network for everyday and big choices.
Have a dilemma? Share it.
On holdHappens
A modern event discovery platform powered by AI agent crawlers.
See what Happens.
On holdPanicBuddy
An AI companion that helps people cope with stress and anxious feelings.
Talk to Buddy.
Custom-built
Bespoke AI tooling for industry leaders.
Beyond our own products, we partner with established companies to design and ship private, made-to-measure AI software across sales, marketing, GTM and operations.
Sales
- AI sales enablement platforms
- Configurators and automated RFQ generation
- Expert AI assistants for technical sales
- AI-powered tendering and proposal tools
Marketing
- Brand-trained content and outreach agents
- Multilingual campaign generation
- Market and competitive intelligence agents
- Send-ready email and copy automation
GTM
- Multi-agent GTM command centres
- ROI models and pricing tools
- Lead research and account intelligence
- Web apps and browser extensions for field teams
Ops
- Internal AI assistants trained on your data
- Workflow automation across tools and APIs
- MCP integrations for human + agent access
- Document, spec and knowledge delivery systems
Have a private project in mind?
Get in touchHave an idea worth shipping?
We partner with founders and teams to take products from spark to shipped. Let's talk.
Start a conversation